This is a slightly older project of mine that I really enjoyed doing. It was a D&AD brief from my 3rd year of uni and was completed just over a year ago. Being a huge football fan this project really stood out to me and so I decided to give it a go.
The main outcomes for this project were magazine and billboard advertising along with a website to coincide with the advertising. Although only something on this scale is seen a small campaign I really enjoyed working on it.
The main idea behind the project is to take the passion of the 90 minutes of a football game into the remaining 1350 minutes of the day. Hence the name ’1350′. The idea in the advertising is to create a campaign that promotes this Umbro sub brand as fashionable whilst not losing its footballing roots. With this said I decided to create collages of certain aspects of football and every day life. Cutting up white leather into shapes that very traditional footballs are made up from and creating a clustered effect of the shoe, the Umbro logo and the new ’1350′ logo that I created. This visual piece represented the passion of the 90 minutes in football creating a way of life for the wearer of the shoes. I also feel that the connection of leather from football to shoe plays a huge part in demonstrating what Umbro were after.
I do have many more visuals for this project to demonstrate the legs it has and I will be adding these at a future date.
Umbro is a very traditional British company that heralds itself on pride. I feel the grittiness and passion of this brand is represented well through the gritty advertising I produced.